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Mintel Identifies What Women Want

New report shows beauty products stand the test of the times

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By: TOM BRANNA

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The lipstick index holds true. New market forecasts from Mintel predict cosmetic sales in the U.S. will rise as a result of the recession. Moreover, Mintel anticipates a higher growth rate for make-up now than it did just eight months ago (10% over the next five years versus 7%). Mintel’s re-forecasting of previously published research reports has uncovered which beauty and personal care markets are recession-proof and which ones are being stimulated by the poor economy. Though the beau...

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